To incorporate content marketing into your strategy as a marketer, you must first plan, then create, and finally distribute content that will interest and delight your intended audience.
The following are some content marketing trends to keep in mind as you plan for 2023:
In 2023, content marketers will face a trifecta of growing consumer demand, search and content convergence, and AI awareness.
The importance of producing high-quality, useful information is rising as the demand for it skyrockets.
The rapid development of new technology, the proliferation of social media platforms, and the ever-evolving character of the digital world all contribute to the rapid evolution of content marketing trends. When it comes to content marketing, originality and imagination go a long way. Almost no content marketing concept is too radical; if you don’t use it, someone else will.
Use Video Content
Marketers face an uphill battle to combat the alarmingly short attention span of internet users. In order to keep people interested, marketers need to produce material that makes them want to read more.
Such material can take the form of a well-organised blog post, a series of polls, games, or quizzes.
There’s a lot to like about videos. Since most people learn best through visuals, videos tend to have a lot going on visually. In addition to the visuals, they often include text, dialogue, music, and other components. It helps to keep the audience engaged and their minds active.
Webinars, video podcasts, product demonstrations, customer interviews, and other shorter-form video content are all examples of possible video experiments.
Communicating with a consumer who is more savvy requires a method that is more nuanced and tailored to the specific needs of that customer. The importance lies in meeting the modern buyer’s expectations and providing information that is pertinent to their needs.
You can gain an advantage over the competition by using personalization. According to research conducted by Demand Gen, sales potential for businesses that employ personalised lead nurturing rises by 20%.
When it comes to customization, data is virtually everything. Therefore, the greater your access to customer information, the greater your opportunity to craft relevant communications. What kind of data, such as user demographics, priorities, preferences, objections, and usage patterns, will help you improve your product or service?
From the get-go, you won’t have a lot of information. A lead is a person who provides their name and email address in exchange for access to a single piece of content. Third-party sources will provide more information, and you’ll have a better idea of what really piqued the prospect’s interest.
Make a campaign that sends emails to people who match a certain demographic based on their name, email address, and the subject matter of their existing content. Then you can see if they actually read the email and which links they clicked on. The deeper their engagement with your brand, the more tailored the experience may be.
Marketing with Influencers
If you use social media, you’ll face at least one influential person. They are so pervasive in today’s culture that it’s impossible to avoid them. The fact that they all have loyal followers who put their faith in them makes advertising through them a smart move.
Influencer marketing has been rapidly expanding since its inception. It is making it an important content marketing trend to incorporate into your plan in 2023.
Join forces with influential or micro-influencers in your niche to provide content that will truly interest and excite your audience. Check that they fit in with the vision you have for your company.
Search engine optimization for social media
The figure is 40%.
This doesn’t mean Google’s hegemony in the search industry is crumbling, but it does illustrate that consumers, especially millennials and members of the next generation, are picking and choosing when and where they use it.
A teenage user told NBC News, “It’s one thing to read about what to do in this area or how this product works, but it’s another thing to see it,” which explains why people are moving away from Google.
You wouldn’t go to the movie theatre for medical advice or the supermarket for a new TV.
Intent in searches is the key. People visit many digital channels for various reasons, each with its own unique offering, language, and use case.
It makes perfect sense to use a visual platform like TikTok or YouTube to learn how to use a product or accomplish a task.
It’s common knowledge that videos attract more attention than regular posts. Video content, and especially short-form video, has been getting a lot of attention from content marketers recently, and this trend shows no signs of slowing down.
The proliferation of sites that allow for microblogging means that marketers can develop their talents to maximum effect. You may make use of Pinterest, YouTube Shorts, Instagram Stories, or TikTok. All of these file types come with a plethora of options for adding style and personality to your videos, such as filters, editors, stickers, and more. In search of motivation?
Artificial Intelligence and Conversational Integration
OpenAI and ChatGPT make it possible for marketers to have natural conversations with machines for the first time.
Therefore, AI will be integrated into content marketing tactics at a level we have never seen before.
After only two months on the market, ChatGPT has amassed 100,000,000 monthly active users.
While this isn’t yet another ChatGPT post (there are plenty of those already), I do think it’s important to learn about AI’s history and current state before attempting to develop content and generative AI tactics.
People value privacy almost as highly as they value content. People understandably worry about firms collecting data about them for the purposes of personalization and customization.
The public is curious about ethical data collection because of rising worries about privacy violations, fraud, and aggressive marketing.
Staying ahead of the content marketing game in 2023 requires adhering to established norms and rules, collecting data ethically, and keeping customers informed to safeguard data privacy. Always keep in mind that people are worried about their privacy and security, and make that your first focus.
You need to make sure that your material is optimised for voice search because virtual assistants like Siri, Alexa, Cortana, Google Assistant, etc. are altering the way consumers look for information online.
71% of consumers, according to studies, prefer voice search over typing. Smartphone owners are the most likely to enjoy this, given that these devices are already ubiquitous. And it would be a shame to lose clients because your material wasn’t prepared for voice search.
To improve your content’s search engine rankings, try writing in a more casual tone and using more natural language, as well as including long-tail or particular keywords, terms, and questions. We’re telling you, this is one content marketing trend you shouldn’t ignore.